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SEO Checklist 2016

SEO Checklist 2016

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

Higher website rankings mean more traffic, more traffic means more costumers and more sales.

Do you want to improve organic traffic, drive leads and improve your position in search engine results? This SEO checklist can help.

Competing for top rankings in the search engines involves two elements:

  • On-page – Optimizing and improving what is on your website pages, including Technical factors.
  • Off-page – Measuring and improving things are that are happening beyond your site, such as the number and quality of links coming into your site from other sites.

Do your homework before creating your content?

For optimization purposes, you should have one, or at most, two target keywords or key phrases in mind per page. If you are trying to rank well for four or more keywords on a single page, it’s time to step back and consider breaking up the content into several different pages so you can create page focus.

The main purpose for your content, in search terms, is answering the searchers queries.

Now that you’re ready to begin, the checklist below will guide you

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Why Backlinks Play An Important Role In SEO

Why Backlinks Play An Important Role In SEO

There’s nothing better than having a website high in popularity. Not only can you market your product to a greater audience on the World Wide Web, you can also expect people to trust your brand name and thus, greater profits too. So how exactly does a website become popular?

Search engines such as Google and Yahoo have been widely used for quite some years now, and getting your website to the top of their rankings is vital in order to sustain yourself in the cut-throat competition on the internet.

Search Engine Optimization (SEO) is the process that ensures that your website makes it to the top, and there are several techniques involved.

One popular technique used by SEO experts with the help of top SEO tools is the use of backlinks.

Recent trends suggest that backlinks are a vital component of the SEO process, and before we get into why they can be so vital, it would be useful to know what they are in the first place.

What are Backlinks?

Backlinks are basically the links found on other websites that lead to your websites and thereby generate more traffic.

How are they Important?

Google takes note of quality backlinks and if you have quite a substantial

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App Store Optimization

App Store Optimization

Modern app development is a lot easier due to improvement and accessibility of development tools, but it’s also trickier and harder to make an app that will attract the attention of the wide audience. Earlier, the resources had to be focused on the development of a good app and the marketing was done through usual channels, but today it’s important to focus on both and devise a proper marketing strategy as early as possible. One of the most efficient approaches to marketing is ASO (short for App Store Optimization), which is widely used by all successful developers and publishers of mobile applications.

What is App Store Optimization and how does it work?

As it was already stated, ASO stands for App Store Optimization, which is a rather common practice among modern mobile developers and publishers. By using this practice you will be able to increase your app’s rating and visibility on the market, which in turn drives more installs or sales. By reaching the App Store’s top charts, you are ensuring that the app remains visible to the users and more potential customers are appearing more and more, since the user mindset always states that if the product or service reaches

What Is SEO and Why Is It Important?

What Is SEO and Why Is It Important?

SEO is the magic wand! In the digital world today, SEO has established itself as an acronym that helps in improving traffic for the websites. Search Engine Optimization is a tool, which was developed to link the websites with multiple keywords that further helps to track the website when searched with the same or related keywords on a search engine.

It works in a very logical way. When we publish any article, content, blog or any such information, we also submit some keywords related with the content or text. These keywords help the user to search the content and thus increasing the traffic on a website. Organic SEO is actually linking the content with keywords that a user generally types in his/her search query, the results that are found closest to the particular keyword are displayed first thus increasing the traffic on a website which will further improve the page rank and its presence during search results.

Three reasons why SEO is important and helps the website are:

1. Everybody uses search option

Every time an individual is using the internet, he or she has to begin with a search to get the desired information. They have to type words or phrases also

Guide On How To Make Your URLs SEO Friendly

Guide On How To Make Your URLs SEO Friendly

Much has been said about creating stellar content and building links, but little has been said about URLs. This article is going to guide you on how to build search engine friendly URLs for your site.

Make them short

Studies done by backlinko show that shorter URLs rank higher than longer ones. While it’s unknown why this is so, SEO experts believe that it’s because long URLs are too long thus load slowly. Since loading speed of a site is a ranking factor, pages with longer links rank lower. Experts also believe that search engines have a hard time reading and understanding the long URLs. This results to them ranking lower the long links. In addition to the short URLs loading faster, they are also easy to remember thus your readers are able to easily refer back in case they haven’t bookmarked your site.

Include your keyword

While keywords in URLs don’t have as much weight as they used to a while ago, they can still give you a slight boost in your ranking when you use them properly. To be on the safe side include 1-2 keywords in your link.

Ensure that the links are human readable

If you have been around the SEO

What Are the Benefits of SEO and PPC to Businesses?

What Are the Benefits of SEO and PPC to Businesses?

With so many new businesses popping up, such as the increase in online retailers, competition for attracting new customers is fierce. There are many ways in which a company can market and advertise their products and website to new potential consumers and this is often done online.

Online marketing is affordable and effective. It can be a simple way to attract new traffic to a website. SEO stands for search engine optimisation and is commonly used by many businesses around the world to help increase their web hits by ranking them high up in the search engine results. Using relevant keywords and key phrases throughout a site’s content can increase the rankings on sites such as Google. It improves what is known as the visibility of a site in the ‘natural’ or ‘unpaid’ search results (also known as ‘organic’). The idea is that the higher up a site is listed in a results page for a certain search criteria, the more likely a web surfer is to click on it, as it is easily viewable. This in turn will increase a website’s traffic, building upon a new customer base and therefore boosting profits. SEO is able to target various types

Step-By-Step Guide for Managing Your Online Reputation

Step-By-Step Guide for Managing Your Online Reputation

The worst thing that can happen to a brand is for its image to become tarnished. The Internet has made this a lot easier to accomplish. People are consistently talking about your company, with or without your knowledge. This is why it’s imperative that you pay very close attention to the happenings on the Web. Like they say, you need to keep a close ear to the ground, because if you don’t, you’ll easily be blindsided by a drop in sales and lead generation due to a rumor or negative review. For this reason, online reputation management of your business should be at the front and center of your marketing strategy.

Negative Search Results

There’s a plethora of information on the World Wide Web, which means people aren’t going to spend much time wading through it all to learn about your company and its products or services. This can be a good or bad thing, depending on what shows up at the top of the SERPs when your brand name is typed in.

This even goes for individuals – 70 percent of surveyed U.S. recruiters stated they rejected candidates because of their online reputation. A measly seven percent of Americans understand their online