SEO Checklist 2016

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The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

Higher website rankings mean more traffic, more traffic means more costumers and more sales.

Do you want to improve organic traffic, drive leads and improve your position in search engine results? This SEO checklist can help.

Competing for top rankings in the search engines involves two elements:

  • On-page – Optimizing and improving what is on your website pages, including Technical factors.
  • Off-page – Measuring and improving things are that are happening beyond your site, such as the number and quality of links coming into your site from other sites.

Do your homework before creating your content?

For optimization purposes, you should have one, or at most, two target keywords or key phrases in mind per page. If you are trying to rank well for four or more keywords on a single page, it’s time to step back and consider breaking up the content into several different pages so you can create page focus.

The main purpose for your content, in search terms, is answering the searchers queries.

Now that you’re ready to begin, the checklist below will guide you

Why Backlinks Play An Important Role In SEO

Social Media

There’s nothing better than having a website high in popularity. Not only can you market your product to a greater audience on the World Wide Web, you can also expect people to trust your brand name and thus, greater profits too. So how exactly does a website become popular?

Search engines such as Google and Yahoo have been widely used for quite some years now, and getting your website to the top of their rankings is vital in order to sustain yourself in the cut-throat competition on the internet.

Search Engine Optimization (SEO) is the process that ensures that your website makes it to the top, and there are several techniques involved.

One popular technique used by SEO experts with the help of top SEO tools is the use of backlinks.

Recent trends suggest that backlinks are a vital component of the SEO process, and before we get into why they can be so vital, it would be useful to know what they are in the first place.

What are Backlinks?

Backlinks are basically the links found on other websites that lead to your websites and thereby generate more traffic.

How are they Important?

Google takes note of quality backlinks and if you have quite a substantial

App Store Optimization

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Modern app development is a lot easier due to improvement and accessibility of development tools, but it’s also trickier and harder to make an app that will attract the attention of the wide audience. Earlier, the resources had to be focused on the development of a good app and the marketing was done through usual channels, but today it’s important to focus on both and devise a proper marketing strategy as early as possible. One of the most efficient approaches to marketing is ASO (short for App Store Optimization), which is widely used by all successful developers and publishers of mobile applications.

What is App Store Optimization and how does it work?

As it was already stated, ASO stands for App Store Optimization, which is a rather common practice among modern mobile developers and publishers. By using this practice you will be able to increase your app’s rating and visibility on the market, which in turn drives more installs or sales. By reaching the App Store’s top charts, you are ensuring that the app remains visible to the users and more potential customers are appearing more and more, since the user mindset always states that if the product or service reaches

On-Page SEO Optimization

Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms.

Make sure to check the following:

Source Codes

Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following:

INCORRECTLY IMPLEMENTED TAGS:

Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.

SERVER-SIDE CODE SHOWING UP ON THE HTML CODE:

Depending on how this is processed, the code could either cause errors on the website or show up as text on the front end, revealing secrets that your competitors can pick up on.

META ROBOTS TAGS:

Implementing this tag without making sure you do not apply the “noindex, nofollow” parameter to your most important pages, is crucial.

CSS MANIPULATION:

You may have hidden content in your CSS codes. Removing this content is crucial to ensuring crawling runs smoothly.

EXCESSIVE SCRIPT CODE:

This could slow down your page loading time which is bad for your SEO rankings.

ANALYTICS TAGGING:

Some tags for analytics may be available to

Forecasting and Measuring Online Marketing Opportunities

Any company investing in online marketing wants to ensure that their efforts will provide them with a return on their investment and this is understandable. Companies can’t afford to splash their budget on marketing only to find that it doesn’t provide them with results. That is money and time wasted.

This means that finding one of the best search engine companies to work with could save time and energy when it comes to online marketing, but also ensure that the company achieves the results that they are looking to achieve.

A professional and experience search engine optimization company will work to attain a forecast. While a forecast is not one hundred percent accurate in such a competitive SEO market, they will have the knowledge and experience of the industry to ensure that services they use will drive traffic to your website and provide you with a return on your marketing budget moving forward.

The first step to forecasting and measuring online marketing opportunities is to create a forecast model. The forecast model will need to focus on the problem, actions to be taken and results you are hoping to achieve. If you choose to work with one of the best search engine

Understanding and Utilizing SEO Link Building for Your Website

If you’re reading this, then you already have the basics of SEO down pat. You’re here to understand one of the more confusing parts of SEO – link building.

Link building is as its name says – a strategy in which you create connections between your website and other sources, such as other websites, social media, etc. These connections are what you can call as roads that lead to you and your website. And with a lot of roads that lead to you, then you can get a lot of visits. Do take note that even if you have a lot of links, no one would be going to a place with cruddy articles and desolate landscapes. Always make sure that you do SEO link building and content creation hand-in-hand. With good SEO content and a hefty amount of links, you can ensure that there would be conversion from traffic to consumers happening in your website.

SEO link building can involve sharing your content over social media. Sharing through networking sites can increase links and views, which can then propagate the link to other pages, especially if you have share-worthy content on your site. Over social networking, you can also track

How Does Google Value Edu Domains?

In the world of SEO, an .EDU domain holds a lot of power. In fact, any URL linked to it from an .EDU domain is elevated up in their own organic search engine rankings simply because an .EDU domain links to them.

From the search engine’s point of view, the .EDU link adds authority & credibility to that third-party website. This is well known among search engine marketers.

But while some may theorize that Google practically values these types of links simply because they are .EDU domains, there is no proof of this – in fact, Googler John Mueller actually wrote just the opposite in a Google Group recently: “In general, I would like to add, that backlinks from .EDU domains generally do not get additional credibility from Google”, he says.

How does an .EDU backlink value?

The true value in .EDU links comes from the same place as many other authoritative site on the web. Sites with EDU domains typically have high authority and credibility as they have been around for a long time and have many quality and trusted sites linking to them as well, so the true value does not come directly because it’s an .EDU domain, but because they

Tips And Tricks On Local SEO (Focusing on Geographical Terms)

SEO development is different based on a customer’s goals and expectations. For those businesses whose transactions will be conducted more on a local scale, the SEO is different because there needs to be a focus on a different set of keywords. Although each SEO developer will have their own methods and sets of keywords, there should be a few consistencies between each developer who focuses on local SEO. This article will focus on the geographical aspects involved in local SEO

#1: There Should Be Never Be A Use Of Broad Terms In Local SEO

To better explain this point, let us take the example of a florist shop small business based in New York City. It would be a terrible idea to aim for the keywords of “Florist Shops In New York City” for two reasons: 1) It is too broad and probably a set of keywords that other florist shops in NYC will be aiming for as well and 2) potential customers who live in Queens or Long Island will probably not make the trip all the way to the Bronx or even Manhattan to go to a florist shop. As a small business, you should always be realistic about

What Is SEO and Why Is It Important?

SEO is the magic wand! In the digital world today, SEO has established itself as an acronym that helps in improving traffic for the websites. Search Engine Optimization is a tool, which was developed to link the websites with multiple keywords that further helps to track the website when searched with the same or related keywords on a search engine.

It works in a very logical way. When we publish any article, content, blog or any such information, we also submit some keywords related with the content or text. These keywords help the user to search the content and thus increasing the traffic on a website. Organic SEO is actually linking the content with keywords that a user generally types in his/her search query, the results that are found closest to the particular keyword are displayed first thus increasing the traffic on a website which will further improve the page rank and its presence during search results.

Three reasons why SEO is important and helps the website are:

1. Everybody uses search option

Every time an individual is using the internet, he or she has to begin with a search to get the desired information. They have to type words or phrases also

Guide On How To Make Your URLs SEO Friendly

Much has been said about creating stellar content and building links, but little has been said about URLs. This article is going to guide you on how to build search engine friendly URLs for your site.

Make them short

Studies done by backlinko show that shorter URLs rank higher than longer ones. While it’s unknown why this is so, SEO experts believe that it’s because long URLs are too long thus load slowly. Since loading speed of a site is a ranking factor, pages with longer links rank lower. Experts also believe that search engines have a hard time reading and understanding the long URLs. This results to them ranking lower the long links. In addition to the short URLs loading faster, they are also easy to remember thus your readers are able to easily refer back in case they haven’t bookmarked your site.

Include your keyword

While keywords in URLs don’t have as much weight as they used to a while ago, they can still give you a slight boost in your ranking when you use them properly. To be on the safe side include 1-2 keywords in your link.

Ensure that the links are human readable

If you have been around the SEO